Tilak Amitava Chowdhury

When it comes to sports, India loves only cricket and hence corporates love it too. The advertising, sponsorships and endorsements are all cornered by the Cricketers and Cricket. It's time to think differently. I was recently reading that Britain feels cost of medals are too expensive at the Olympics. So how can India ever hope to get into the big league when it comes to sports medals? The simple answer is : corporatise sports The corporates have the money to invest but they currently don' t see the ROI in games other than cricket. So they shy away from investing. However, since government has made it compulsory to invest 2% of PAT in CSR, this money could be invested in developing sports infrastructure that can help in identifying and supporting talent that can win internationally in sports. The government could sell rights of sports and let highest bidders get exclusive rights to develop and market these sports.... The corporates should take interest in these auctions an...

Zero sized models and zero tolerance Zero calories and zero patience There is a zero wherever i go Zero virus infecting so many i know Zero losses and zero pollution Dreams every company and nation Zero stability and zero nutrition Zero is the growth causing stagflation Zero food and zero clean water Zero safety and zero shelter Zero education zero forgiveness Zero hope and zero solace Zero peace as guns roar Zero equality as racism soar Zero protection against ignorant fanatics Zero escape from their stupid antics Zero future if humanity continues this way Zero possibility of surviving another judgement day Let zero injustice guide our path Lets create zero chances of another blood bath Let zero be the hero in a positive manner Only then can we overcome the zero barrier Only then can we have zero problems And live lives of zero worries and pains