When it comes to sports, India loves only cricket and hence corporates love it too. The advertising, sponsorships and endorsements are all cornered by the Cricketers and Cricket. It's time to think differently. I was recently reading that Britain feels cost of medals are too expensive at the Olympics. So how can India ever hope to get into the big league when it comes to sports medals? The simple answer is : corporatise sports The corporates have the money to invest but they currently don' t see the ROI in games other than cricket. So they shy away from investing. However, since government has made it compulsory to invest 2% of PAT in CSR, this money could be invested in developing sports infrastructure that can help in identifying and supporting talent that can win internationally in sports. The government could sell rights of sports and let highest bidders get exclusive rights to develop and market these sports.... The corporates should take interest in these auctions an...
Everyday, there are tiny emotions and brain waves - some real and some imaginary, touch us and help us experience something new. Something that we have not experienced before. Something that made us a little older, a little wiser, a little sadder, a little happier and a little more humane....I am trying to catch these thoughts and brainwaves and sharing with you...for you to live them, through my eyes...