Tilak Amitava Chowdhury

Most Indians of my generation have grown up in a joint family setup. The family was always there for support, for strength and for sharing burden. Mass migration to larger towns and cities broke up joint families giving rise to the nuclear families. The new Indian middle class was very happy to be free from the responsibilities of a joint family. The joy was short lived. Soon the people realised that we may be westernised but our systems are not. Putting your kid in a crèche while going to work was not very good for the child. Or cooking a meal after coming back from work wasn't very pleasant. The bigger issue was the lack of support system in the nuclear families. The comfort of having your own around in times of need. We may quarrel often but still family is family. Indians always find a way to make up for their shortcomings through jugaad. And that's exactly what we have done. The joint family version 2 is a modified version of the joint family of yore but with a slight

#metoo is undoubtedly the most infamous two words on social media today and has become a viral over many platforms. Three lessons we can learn from it are: 1. Oppression unites Every revolution in the world is a witness to this. Oppression unites people and creates a common language that becomes the symbol of the movement. The red flag of communism or the Nazi flag, certain symbols cause pain for decades. #metoo is an addition to this long list. 2. Tears spread faster & wider than smiles on social media Anger, sorrow, pain spreads faster and wider on the social media as if human beings are like magnets that attract negative vibes first and fast. 3. Virals spread easily from one platform to another and together have the Dominio effect The origin of this campaign was a text or post in one platform. Now it is a wild fire across all leading media and is fuelling a revolution around the world. #metoo showed the world how powerful the social media can be and that how individuals wi

Social media is here to stay and will only get stronger. The consumers on social media have tasted blood with the knowledge that they have the power to run or ruin brand reputation. That brands cannot take their consumers for granted. I'm sure it is worrying a lot of marketeers that now they are not in control. Well, at least not fully. So how can things change for the better? How can we reach a win win situation for both the brands and customers. How can brands incentivise their loyal customers for spreading positive word of mouth? The solution that comes to my mind is : PPP or acronym for pay per promotion. To elaborate, let's assume that someone retweets a brands post and is able to get 1000 retweets on the post. The brand can decide a certain sum that could be paid to the consumers depending on a rate determined by the brand and mutually agreed upon by the brand and the consumers. There could be a concept of an auction where every consumer could pick to choose which bran

There are killers lurking around you People who want to kill your happiness Strangle your desires And stab your dreams Dressed as friends & family. They get pleasure by stripping you naked of your hope Avoid them. Blast their intentions. Kill their evil initiatives. That's the only way you can survive. You owe it to yourself. You are not a black hole to suck out all darkness in this world You are human not an alien from Mars Who is made from different elements Protect your dreams Don't let the dream rapers rape them. Your dreams are your sunshine and moonlight Your candle over the most romantic dinner with your soul Find the eternal peace by making peace with yourself. The darkness enveloping the world will lighten itself up Making way for you to conquer the terror spread by the mass murderers of humanity Spread hope. Spread joy. Spread happiness. Enjoy life like you have moments only to live and relish life like it will last forever.

In Delhi NCR, the last mile connectivity is a major challenge. Metro stations are far from homes, parking at the stations a challenge. The result: more private cars on the road and more pollution. How can #CSR help? In more ways than probably we ever imagined 1) Allocate areas to corporates Every area in the city could be divided into zones. These zones could be given to corporates to manage last mile connectivity and the spends could be used against the 2 percent CSR commitment 2) Electric vehicle manufacturers take over Lots of companies are manufacturing electric three wheelers. These companies could use a few vehicles and train a few drivers for free service around a determined radius. This again could be debited to the CSR commitment of the company 3) Promote bi-cycles Allow bicycle companies to offer cycles on rent for full days against a deposit. And develop cycle tracks which are safe. This would also help add to the health of the citizens. The bicycles could be donated