As we all know, Government of India has made it mandatory for corporates to spend two percent of their profit before tax on CSR. I think it is the lifetime opportunity for PR. Here are my reasons: 1) Big budgets at PR's disposal Community service is one of the safest and best ways to be seems as a responsible corporate citizen. This money can be spent regularly and genuinely used for community development. And these moments can be captured on social media to garner positive image of the company 2) Tool for employee engagement Employees are the biggest brand ambassadors for any company. In today's world many employees want to contribute towards the betterment of the society. If the company is able to harness this opportunity it can win the loyalty of employees which will be more than what money can buy 3) Better relations with the Government Doing something good for the society that helps the government to show on their achievements is one of the surest ways to win their h
Everyday, there are tiny emotions and brain waves - some real and some imaginary, touch us and help us experience something new. Something that we have not experienced before. Something that made us a little older, a little wiser, a little sadder, a little happier and a little more humane....I am trying to catch these thoughts and brainwaves and sharing with you...for you to live them, through my eyes...