Skip to main content

The poor rich!

Prosperity is in the air. The numbers of luxury cars and foreign vacations are really impressive. Indians are finally living it up. The glittering mobiles and jewels are adding a lot of glamour to the cosmopolitan Indians.

Is it? We are, in my view, moving up the ladder as defined by Maslow's need theory but in the process losing out on the basics. So in short we are building skyscrapers on swampy lands. Ready to collapse anytime

Sorry for being so pessimistic. Most readers of this article are beyond the basic needs of food , clothing and shelter and have started their journeys on the bigger things.

But, look at the mass urbanisation leading to shrinking farmlands. Look at the falling water tables. Look at the quality of air we are breathing. We need to understand that money is good for nothing if in exchange for it we can't get what we desire. So while we might be increasing our net worth on paper but later we may have to consume only those papers to survive.

It's an alarming situation. Our whole existence on this planet is at threat. The ugly scars left by mankind on this planet is now becoming too much for our superficial makeups to hide.

If we want to live on this planet, we either have to escape the planet as Stephen hawkings suggests or we have to start investing in the foundations of life - the basics and stop mindless modernisation and consumption. May be then we can enjoy this earth for another thousand years....

The views expressed in the article are my own. They are not in anyway associated with my present or past employers.

Labels:

Comments

Post a Comment

Popular posts from this blog

You complete me!

Just as the birds are happiest when their wings kiss the sky Just as the babies sleep blissfully Listening to their mother's lullaby You complete me Just as the butterflies blissfully suckle at the flowers Just as the lovers stare at the window of their love for hours You complete me Just as the earth devotedly revolves around the sun Just as the seven colours in sunlight Become one You complete me You are the poetry my soul has been seeking for years Your laughter and smiles brings me Fresh happy tears Together we are complete and strong Together we can make right all that's wrong You complete me Be with me forever till I'm alive Breathe with me & never leave my side Complete my life and stay in there forever fill my soul with happiness and pride You complete me
Post a Comment
Read more

The power of hope

In my view, the gift of hope is the greatest gift mankind has with it. Every achievement no matter how small starts with this ability of ours - hope. And from hope arises the second gift we have - trust It's a combination of hope and trust that actually runs this world. When we get into a plane and are flying in the air with no safety net whatsoever, hope that we will be safe and the trust that a few of our species namely the engineers and pilots and even the person filling the fuel in the aircraft have done their best. We trust their ability to take care of us. The pilots do the same with pharmacists who design pills that we eat without thinking if we will be alive. Because we hope that we will get well and we trust our fellow humans. Name a profession, and we are bound by an unseen contract of hope and trust with humanity. The army, the farmers, the barbers, the bakers, the teachers, the nurses....the list is endless but yet the hope and trust is what we really buy in return for ...
Post a Comment
Read more

How can #brands #incentivise #consumers on #socialmedia #performance

Social media is here to stay and will only get stronger. The consumers on social media have tasted blood with the knowledge that they have the power to run or ruin brand reputation. That brands cannot take their consumers for granted. I'm sure it is worrying a lot of marketeers that now they are not in control. Well, at least not fully. So how can things change for the better? How can we reach a win win situation for both the brands and customers. How can brands incentivise their loyal customers for spreading positive word of mouth? The solution that comes to my mind is : PPP or acronym for pay per promotion. To elaborate, let's assume that someone retweets a brands post and is able to get 1000 retweets on the post. The brand can decide a certain sum that could be paid to the consumers depending on a rate determined by the brand and mutually agreed upon by the brand and the consumers. There could be a concept of an auction where every consumer could pick to choose which bran...
Post a Comment
Read more