Exhibitions and stalls are an integral part of direct marketing in almost every industry. But can these exhibitions go virtual? The stalls could be virtually created and virtual meetings fixed from the comfort of one's own location. Imagine the amount of time that can be saved in travelling, planning logistics, managing hotel reservations etc. And ofcourse the cost.
Imagine if virtual reality was able to give you the same feel as you get when you are inside an exhibition! You look around and be part of the traffic just as you are in real world....
Imagine animation, 3D and other graphics can add life to your stall. Just like an animation film, if you are able to create a virtual reality....
If today you are able to attend eight meetings a day, may be you could attend twelve then as you will save the time of commuting physically from one room to another.
Can it happen in the near future? I feel it can!
Would love to know your views.
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The views expressed are my personal opinion. And not of my present or previous employers.
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