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5 reasons why compulsory CSR is great for PR

As we all know, Government of India has made it mandatory for corporates to spend two percent of their profit before tax on CSR. I think it is the lifetime opportunity for PR. Here are my reasons:

1) Big budgets at PR's disposal

Community service is one of the safest and best ways to be seems as a responsible corporate citizen. This money can be spent regularly and genuinely used for community development. And these moments can be captured on social media to garner positive image of the company

2) Tool for employee engagement

Employees are the biggest brand ambassadors for any company. In today's world many employees want to contribute towards the betterment of the society. If the company is able to harness this opportunity it can win the loyalty of employees which will be more than what money can buy

3) Better relations with the Government

Doing something good for the society that helps the government to show on their achievements is one of the surest ways to win their hearts. It is a big opportunity for PR to win the hearts of the government

4) Win the hearts of the community

If the company is seen as doing good for the community it operates in, it is the ideal situation for the PR team as then the community will support and welcome the company wholeheartedly and increase positivity between the company and community.

5) Positive feed for social media

What to update constantly on social media is a question that torments every P R professional. CSR can fill in the void by providing some heart touching positive content that can make the company's social media channels more human and people centric.

I think CSR is a great opportunity let's grab with both hands.

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