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2021: time for another revolution!

It was in 1981, a company called Maruti was started by the Government of India that had the dream of making cars affordable for the Indian middle class! The rest is History...

Exactly four decades after the success of Maruti, we are at the crossroads for another revolution. Cycling!

Times have changed. The traffic is only getting worse everyday and the pollution is a perennial problem in the cities. The long hours at desk jobs and the junk food culture is making health a big issue. On the other hand, public transportation has greatly improved. Most metro cities in India have a robust metro infrastructure that can help people commute with ease. The only problem: last mile connectivity.

It is therefore now is the best time for the government to support and promote cycling. Not as a sport, but as a way of life.

It can help the country immensely in the long run and help in having a healthy population. We have some very successful European models to emulate. If the countries with higher per capita income can embrace cycling, why not us?

I think it's high time we ponder over this oportunity. The Covid has made a cycling revolution even easier, as many people have invested in a cycle during the pandemic to stay fit and sane.

It's time the government helps in making cycling a success, like they did 40 years back with Maruti!

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