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#Corelation: CSR, Olympics and Marketing

When it comes to sports, India loves only cricket and hence corporates love it too. The advertising, sponsorships and endorsements are all cornered by the Cricketers and Cricket. It's time to think differently. I was recently reading that Britain feels cost of medals are too expensive at the Olympics. So how can India ever hope to get into the big league when it comes to sports medals? The simple answer is : corporatise sports The corporates have the money to invest but they currently don' t see the ROI in games other than cricket. So they shy away from investing. However, since government has made it compulsory to invest 2% of PAT in CSR, this money could be invested in developing sports infrastructure that can help in identifying and supporting talent that can win internationally in sports. The government could sell rights of sports and let highest bidders get exclusive rights to develop and market these sports.... The corporates should take interest in these auctions an...

The age of zero

Zero sized models and zero tolerance Zero calories and zero patience There is a zero wherever i go Zero virus infecting so many i know Zero losses and zero pollution Dreams every company and nation Zero stability and zero nutrition Zero is the growth causing stagflation Zero food and zero clean water Zero safety and zero shelter Zero education zero forgiveness Zero hope and zero solace Zero peace as guns roar Zero equality as racism soar Zero protection against ignorant fanatics Zero escape from their stupid antics Zero future if humanity continues this way Zero possibility of surviving another judgement day Let zero injustice guide our path Lets create zero chances of another blood bath Let zero be the hero in a positive manner Only then can we overcome the zero barrier Only then can we have zero problems And live lives of zero worries and pains

Fool

It was a fool who invented fire Burnt our innocense to ash By commencing an era of pseudo everything A world revolving around greed, lies and cash It was a fool who invented the wheel Cos he made us weak and lazy Our glamourous lives and fast cars Making us ignorant and crazy It was a fool who invented science Cos he built some cheap silly gizmos Made an artifical world that engulfed our souls Poisoned our minds with stupid thoughts And killed the entire cosmos Look at us today you silly fool Thousands of years wasted invain Living live recklessly and foolishly so far Has left us vulnerable and in pain We are late but there is still hope We can try to undo our misdeeds on this planet of ours Lets stop mindless consumption Lets live with minimum and within our powers Its a beautiful world Rich and full of gifts for all Lets listen to the earth's warnings To save us all from the deathly fall

Reincarnation

I never believed in reincarnation Till I saw you There seems to be so much between us That seems impossible for life to conspire in one lifetime You remind me of centuries I dont remember to have existed in Our story goes beyond the cycle of life and death There are pauses but no full stops As we moved from life to life in search of each other Even this is not the end It is a chapter in the book that stretches to eternity The colour of your eyes keep changing but not the way you look at me in every life We may have met near a palace or a disco in different births But we are attracted in the same manner The passion is the same the colour varies without change in the intensity We may speak diffrent languages but our hearts connect freely without barriers created by man You are special and I relish you in my life We two souls who may meet someday to be apart the next But we are witness of eachother in every moment of bliss and agony Thank you I say for the lovely me...

2 AM

It's 2AM the world's asleep And its stunningly quiet around Air conditioning and my heart beat Are the only audible sound My mind wakes up and stretches My imagination begins a feast The words and thoughts just keep flowing Like some angry wild beast I feel one with the universe With infinite energy flowing through my mind Creating fascinating fantasies and images I find otherwise difficult to find It's the best time of my existence Life's best moments for self realisation To do the things you crave for In your wild wild imagination It's your life so enjoy every bit It's melting away each moment Death is slowly coming your way To snatch you away and torment It's time to be the Buddha It's time to wake up your soul It's time to ask the universe To heal you and make you whole It's time to think, feel and introspect The meaning of our seemingly useless existence The agony and ecstacy that we undergo For this meaningless hu...

Miss you!

I feel like the Bedouins of yore Exploring the hot sands of my heart Hungry and tired Looking for water to quench my eternal thirst Then I see you from far far away Like a beautiful rainbow on the colourful sky And coming my way Like a messiah, you fill me with so much joy it makes me cry I feel my prayers are answered You are all that I dreamed of and more I run to you ignoring my fatigue and The wounds of soul turned sore But you turn away Like a mirage playing tricks on my mind The sun of loneliness scorches on... Driving my eyes blind I still look for you always My long awaited soul mate I have waited for many years Fighting battles of fate I look up to the sky from time to time Waiting for a glimpse of you The smile the eyes the innocence Showering on me making my dreams come true I miss your whispers in my ears I miss the laughter in your eyes You are a true gift from God Sent straight from up in the skies Come back and speak to me Ease the rising pai...

The Iron Lady

Life has made her frail and weak But she hasn’t lost her hope Her troubles never seem to end But she has learnt how to cope She’s a widow blessed with just a child And her tenacity is her shield Life can keep trying her all the time Bur she’s chosen not to yield She smiles away her pain every day Her confidence is her only make up She thanks the God with a prayer daily The same one who messed her life up She is the epitome of confidence She motivates me to live on Every time I lay my eyes on her I feel my emptiness gone She is a role model for all of us As she clings to happiness with her fragile grip She might be burning with anger inside But it never shows on her lip I salute you oh iron lady Give life all you have got May life in return give you All the peace and happiness you always sought! ©tilaktilak