Skip to main content

#demonetisation, #jio and #mobiletelephony #india

We have been hearing that mobile network is one of the fastest growing in India and indian tariffs are one of the lowest for many years now.

The likes of Airtel and Vodafone basked in the glory. And they failed to see the opportunities that became threats to their survival. Mobile wallets - Paytm and cheap data coupled with free calling - Jio.

Airtel and Vodafone were clearly complacent. They were myopic to try and protect their turf instead of focusing on growth and changing consumer preferences.

The Indian consumers contributed to the fat ARPUs of the telecom operators were growing out of the habit of calling as the likes of WhatsApp and Facebook's offered free data based calling.

The need for data went up as the videos were in demand. Live streaming of movies and music were becoming the preferred mode of consumption.

The leading players thought the consumers had no choice but to be content with the high priced poor quality data they offered. How could they take the consumers for granted?

Then came Jio. They realised the needs of the Indian consumers and they made the castles of the leaders fall like a pack of cards.

Another area where the telecom players failed miserably was the mobile wallets. Ofcourse demonetisation was a big gift to Paytm but it was the same for the telecom operators as well....

The payment banks that they are rushing to lure their consumers into now could have been planned before. Then they too would have been ready with their networks like paytm.

Paytm toiled like Eklavya in darkness and they were rewarded for their efforts.

I hope Jio and Paytm offer good examples to not just the telecom sector but the other sectors as well for in today's world you don't know which category might make you redundant. Most of time it might be the one you least expect to.

Thank you Jio and Paytm for saving the Indian consumers and gearing up the market for better and convenient services.

_____________________________________

The article is in my personal capacity as a consumer and high user of mobile services. It has nothing to do with my present or past employers

Labels:

Comments

Post a Comment

Popular posts from this blog

Nature calling!

There is a tiny little compass within us, our conscience, the keeps giving us signals. There are times when it keeps warning us of the dangers of the city life we are living. It gives us hint of being at home when we are in the middle of nature. We are all like tiny parts of the nature we are so foolishly moving away from. And that's why we feel so much at home when we go to these places. We are parts of them - the air, the water, the soil, the fire that makes us us. Not the iphones and fancy toys we are so attached to these days. Let's make it a point to live closer to nature. To breathe pure air. To drink water unadulterated by modernism. To think thoughts that are pure and in tandem with the cosmos. There is a monk within us. Why do we hide him? Why do we not listen to him? We must. Before it's too late!
Post a Comment
Read more

Love is all around me!

I remember this peppy song from my childhood with these lyrics love is all around me, everywhere I go...I have forgotten the singer, the lyrics and everything about this song. But these few lines have stayed with me all these years.  Truly, if we look around, there is so much to love and be grateful for....from the view of the rising sun from my balcony, to the books I read, to the food I eat and the energy I feel within. It's beautiful. The whole universe is within us and there is so much to be happy about....only if we truly open our eyes and see. Life is so tiny. Today we are alive but tomorrow we may not be. So why not inhale all the beauty around so that when we close our eyes in the night, we feel the divine bliss within and cherish it, without a regret in the world. It's a beautiful life, I feel pity for thr people who waste it hating ! May God bless their souls and may they too learn to see the beauty all around, so that this earth can truly become a beautiful place to ...
Post a Comment
Read more

Humanity you chose wrong!

The caves were dark. Suffocating. But the journey outside the caves has pushed mankind into deeper darkness. It is because we have probably made the wrong choices as a race, together. We are all partners in the crime and the victims too. We should have been driven by 'need' but we chose 'greed' to drive us. The clear skies over our heads , bright sunshine and the twinkling lovely stars, showed us the way to eternity but we chose to hear our own self -doubts. We dulled our insecurities by preying on the weaker species in an attempt to feel powerful. We hid behind our science toys to take on the mighty nature. Look at us now! How miserably failure we have turned out as a race. We have killed the nature with our little experiments and excursions trying to justify as progress... Put you hand on your heart...have we really progressed...other than discovering better toys to keep ourselves mused, have we really achieved anything worthwhile, we the humans? We still can'...
Post a Comment
Read more