One night I was reading The Hungry Tide by Amitav Ghosh. I was enjoying the book so much that I tweeted about it. And I was elated to find a reply from the author. I just loved the sponteinity and the reach of Twitter. No other social media in my view helps in connecting with opinions and brainwaves of your favourite icons better than Twitter. It really pains me to see Twitter struggling. Because I really love Twitter.
Why is Twitter struggling? I guess it needs to explore different revenue streams and not just depend on advertising. Also I'm aghast that it is finding it difficult to find a suitable buyer!
Twitter, according to me, has taken the concept of 'breaking news' to a different level. If there is an earthquake I look at Twitter for updates as withing few seconds there are details available. The large media and publications have a huge opportunity in Twitter. It's the most instant way to reach the whole world.
Most celebrities are active on twitter. Any gossip magazine or big entertainment labels should jump at the opportunity of owning twitter. There are so many billionaires in this world who should be interested.
Bodies like UN, WHO should be running their campaigns on Twitter. Governments and political parties and launch services and promote their ideologies n twitter.
Companies like Amazon could integrate twitter in their marketing and e-commerce in a big way. I would love to order goods and services over a tweet in the future.
The opportunities are endless. I feel twitter is one of the greatest inventions that has taught mankind to speak their hearts and communicate their ideas in 140 characters. Twitter has a great tool they just need to find a niche and market themselves right. And not just try to blend in with the herd like any other social media platform...
Come-on Twitter you can do it....
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