Skip to main content

How can #brands #incentivise #consumers on #socialmedia #performance

Social media is here to stay and will only get stronger. The consumers on social media have tasted blood with the knowledge that they have the power to run or ruin brand reputation. That brands cannot take their consumers for granted.

I'm sure it is worrying a lot of marketeers that now they are not in control. Well, at least not fully.

So how can things change for the better? How can we reach a win win situation for both the brands and customers. How can brands incentivise their loyal customers for spreading positive word of mouth?

The solution that comes to my mind is : PPP or acronym for pay per promotion. To elaborate, let's assume that someone retweets a brands post and is able to get 1000 retweets on the post. The brand can decide a certain sum that could be paid to the consumers depending on a rate determined by the brand and mutually agreed upon by the brand and the consumers. There could be a concept of an auction where every consumer could pick to choose which brand they want to promote.

The shift will be : instead of networks like Facebook and Twitter earning revenue per click, it will be the end consumer who is empowered to earn. The more he leverages his network the more money he makes. Simple.

The platforms like Facebook and Twitter benefit as they will be enablers of revenue generation for individuals and therefore attract more and more individuals to them and encourage high levels of activity with other users. Active users mean more revenues to these platforms as well through digital ads.

I think this can really personalise a brands engagement with its consumers and take one on one marketing to a whole new level...

What do you feel?

Comments

Post a Comment

Popular posts from this blog

You complete me!

Just as the birds are happiest when their wings kiss the sky Just as the babies sleep blissfully Listening to their mother's lullaby You complete me Just as the butterflies blissfully suckle at the flowers Just as the lovers stare at the window of their love for hours You complete me Just as the earth devotedly revolves around the sun Just as the seven colours in sunlight Become one You complete me You are the poetry my soul has been seeking for years Your laughter and smiles brings me Fresh happy tears Together we are complete and strong Together we can make right all that's wrong You complete me Be with me forever till I'm alive Breathe with me & never leave my side Complete my life and stay in there forever fill my soul with happiness and pride You complete me
Post a Comment
Read more

The power of hope

In my view, the gift of hope is the greatest gift mankind has with it. Every achievement no matter how small starts with this ability of ours - hope. And from hope arises the second gift we have - trust It's a combination of hope and trust that actually runs this world. When we get into a plane and are flying in the air with no safety net whatsoever, hope that we will be safe and the trust that a few of our species namely the engineers and pilots and even the person filling the fuel in the aircraft have done their best. We trust their ability to take care of us. The pilots do the same with pharmacists who design pills that we eat without thinking if we will be alive. Because we hope that we will get well and we trust our fellow humans. Name a profession, and we are bound by an unseen contract of hope and trust with humanity. The army, the farmers, the barbers, the bakers, the teachers, the nurses....the list is endless but yet the hope and trust is what we really buy in return for ...
Post a Comment
Read more

Nature calling!

There is a tiny little compass within us, our conscience, the keeps giving us signals. There are times when it keeps warning us of the dangers of the city life we are living. It gives us hint of being at home when we are in the middle of nature. We are all like tiny parts of the nature we are so foolishly moving away from. And that's why we feel so much at home when we go to these places. We are parts of them - the air, the water, the soil, the fire that makes us us. Not the iphones and fancy toys we are so attached to these days. Let's make it a point to live closer to nature. To breathe pure air. To drink water unadulterated by modernism. To think thoughts that are pure and in tandem with the cosmos. There is a monk within us. Why do we hide him? Why do we not listen to him? We must. Before it's too late!
Post a Comment
Read more