Life Experiences by Tilak

I feel like the kite that was flying high in the sky And suddenly the thread broke somewhere somehow And the drifting and dancing with the cool breeze started And then slowly the gravity took over dragging down and down and down The children of the area were too busy to run after me Probably attending some class for their future The onlookers didn't give me a second look Now I'm stuck on a branch of tree High up from the battles but not high enough for the breeze to push me again and again I am tied to the tree It talks to me about being grounded About the greatness in being rooted I don't understand it Because I have only flown all my life Never been tied to a tree I have only longed for the blue sky all my life Have only heard cheering when I flew high Now the rain gets me wet and soggy And the sun makes me brittle I wish the tree knew the joy of flying Wish I could convince it the beauty seen from high up in the sky The feeling of racing the birds hi...

#Virushka is one of the biggest phenomenon in the social media for 2017.  The two stars in their own right Viraat Kohli and Anushka Sharma decided to tie the knot to put speculation about their relationship to rest. Instead it started another unrest - in the media, on social media and our lives. #virushka was the most trending topic on Twitter that day. Then why do I feel they failed? Here are my reasons... #virushka is the ultimate role model for the affluent middle class in India. They started with humble beginnings with no godfathers in their industry yet made it in the super league. A fairy tale come true. But, how many middle class family really vowed to make their sons and daughters like them? I'm sure not many... Why? Because it's risky to be #Virushka Fame is fickle. Glamour corrupts. The success rates are equal to the chances of a sperm fertilising an ovum which is one in a million. I'm sure many felt that #virushka will not get pension when they grow old like...

It is said that give a man fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. The quote seems absolutely bang on as I look around. India, as everyone knows, has the potential to be the nucleus of global economics but for it to be truly realised and effective, the grassroots levels have to be brought into this opportunity. Only then can there be inclusive growth and social stability. Otherwise we will see the disparity between the rich and the poor growing which can destabilise the social fabric and create economic instability. For the goodness of the world, the world needs to ensure and support India in every way to make this happen. As technology takes over, we are seeing a trend of jobless economic growth and it seems the trend will only get more pronounced. So what is the way out? Help people become job creators rather than job seekers. The Modi government realises this and is working towards skilling people through the Skill India program but it...

As we all know, Government of India has made it mandatory for corporates to spend two percent of their profit before tax on CSR. I think it is the lifetime opportunity for PR. Here are my reasons: 1) Big budgets at PR's disposal Community service is one of the safest and best ways to be seems as a responsible corporate citizen. This money can be spent regularly and genuinely used for community development. And these moments can be captured on social media to garner positive image of the company 2) Tool for employee engagement Employees are the biggest brand ambassadors for any company. In today's world many employees want to contribute towards the betterment of the society. If the company is able to harness this opportunity it can win the loyalty of employees which will be more than what money can buy 3) Better relations with the Government Doing something good for the society that helps the government to show on their achievements is one of the surest ways to win their h...

Most Indians of my generation have grown up in a joint family setup. The family was always there for support, for strength and for sharing burden. Mass migration to larger towns and cities broke up joint families giving rise to the nuclear families. The new Indian middle class was very happy to be free from the responsibilities of a joint family. The joy was short lived. Soon the people realised that we may be westernised but our systems are not. Putting your kid in a crèche while going to work was not very good for the child. Or cooking a meal after coming back from work wasn't very pleasant. The bigger issue was the lack of support system in the nuclear families. The comfort of having your own around in times of need. We may quarrel often but still family is family. Indians always find a way to make up for their shortcomings through jugaad. And that's exactly what we have done. The joint family version 2 is a modified version of the joint family of yore but with a slight ...

#metoo is undoubtedly the most infamous two words on social media today and has become a viral over many platforms. Three lessons we can learn from it are: 1. Oppression unites Every revolution in the world is a witness to this. Oppression unites people and creates a common language that becomes the symbol of the movement. The red flag of communism or the Nazi flag, certain symbols cause pain for decades. #metoo is an addition to this long list. 2. Tears spread faster & wider than smiles on social media Anger, sorrow, pain spreads faster and wider on the social media as if human beings are like magnets that attract negative vibes first and fast. 3. Virals spread easily from one platform to another and together have the Dominio effect The origin of this campaign was a text or post in one platform. Now it is a wild fire across all leading media and is fuelling a revolution around the world. #metoo showed the world how powerful the social media can be and that how individuals wi...

Social media is here to stay and will only get stronger. The consumers on social media have tasted blood with the knowledge that they have the power to run or ruin brand reputation. That brands cannot take their consumers for granted. I'm sure it is worrying a lot of marketeers that now they are not in control. Well, at least not fully. So how can things change for the better? How can we reach a win win situation for both the brands and customers. How can brands incentivise their loyal customers for spreading positive word of mouth? The solution that comes to my mind is : PPP or acronym for pay per promotion. To elaborate, let's assume that someone retweets a brands post and is able to get 1000 retweets on the post. The brand can decide a certain sum that could be paid to the consumers depending on a rate determined by the brand and mutually agreed upon by the brand and the consumers. There could be a concept of an auction where every consumer could pick to choose which bran...